Gaming and Casino Operations Management | Gaming Law

Document Type

Original Review Article (Essays, Opinion Pieces, and/or Book Reviews)


During the COVID-19 pandemic, esports and its associated betting markets grew – and in some cases, continue to grow – exponentially as consumer entertainment filled the gap left by a sport shut down around the world. What does this mean for gambling-focused organizations seeking to enter the esports and gaming space? What lessons from gambling should gaming and esports organizations be aware of as they embark on the hunt for gambling-related partners? What potential consumer impacts exist as brands, both endemic and non-endemic to esports and gaming, peddle their gambling wares?

Funding Sources

There are no funding sources directly related to the development of this work.

Competing Interests

During the past 5 years, Brett Abarbanel has received funding from the Manitoba Gambling Research Program, GP Consulting, U.S.-Japan Business Council, Wynn Las Vegas, Victoria Responsible Gambling Foundation, Connecticut Council on Problem Gambling, Bermuda Casino Gambling Commission, the States of Nevada and California, Canadian Partnership for Responsible Gambling, iDevelopment and Economic Association, GLG Consulting, Majestic Star Casinos, MGM Resorts International, ProPress Germany, and Caesars Entertainment. Dr. Abarbanel has received reimbursement for travel from Association Cluster Sport International, Kansspelautoriteit, Gamification Group (Finland), British Columbia Lottery Corporation, International Association of Gaming Advisors, GambleAware, Las Vegas Convention and Visitors Authority, Ultimate Media Ventures, Canadian Partnership for Responsible Gambling, IGT Latin America, University of Salford, and National Collegiate Athletic Association (USA). During the time period, Dr. Abarbanel was a member of the Singapore National Council on Problem Gambling International Advisory Panel, for which she was reimbursed for her time.