Keywords
family; market; visitors; Las Vegas
Disciplines
Gaming and Casino Operations Management | Gaming Law
Document Type
Original Research Article
Abstract
The family market in Las Vegas is controversial. However, it already exists. It represents 8 percent of the total Las Vegas visitor market. Empirical data, based on a random sample of2,400 visitors to Las Vegas, are analyzed to provide information relevant to business strategy and public policy development. Research findings indicate significant differences between the family market and other markets.