The Caesars Hospitality Research Center (previously Harrah Hospitality Research Center) is dedicated to the advancement of research and practices in the hospitality industry. It promotes knowledge through funded research, events, awards, and publications, providing for the interaction and exchange of ideas among educators, researchers, students and practitioners. Announcing the 2012 Call for Grant Proposals Grants and awards for outstanding research help further the development of new ideas and practices for implementation by managers, owners and others. The Caesars Hospitality Research Center will begin accepting proposals for its 2012 research grants beginning November 15, 2011. The grants will be considered on the basis of industry impact and range in size up to $50,000. For information on this year's topics and application guidelines, please see the Call for Grant Proposals (PDF).
Submissions from 2010
Profitability and return on investment from casino amenities, Lonnie Bryant and Doug Walker
The Decision to implement self-service technology and its impact on service performance and operating costs, David A. Cranage and Alinda Kokkinou
Evaluating the indirect impact of resort casino amenities on gaming revenue, Anthony F. Lucas and Sarah Tanford
Submissions from 2009
High tech vs. high touch in resort operations: How do customers adopt self-service technology?, Haemoon Oh and Miyoung Jeong