Title

Is a picture really worth a thousand words? An experiment on hotel Facebook message effectiveness

Document Type

Article

Publication Date

1-1-2017

Publication Title

Journal of Hospitality and Tourism Technology

Volume

8

Issue

1

First page number:

19

Last page number:

38

Abstract

The purpose of this study was to explore the marketing effectiveness of hotel Facebook messages in terms of promoting favorable attitudes and behavior intentions among potential hotel guests

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