Is a picture really worth a thousand words? An experiment on hotel Facebook message effectiveness
Document Type
Article
Publication Date
1-1-2017
Publication Title
Journal of Hospitality and Tourism Technology
Volume
8
Issue
1
First page number:
19
Last page number:
38
Abstract
The purpose of this study was to explore the marketing effectiveness of hotel Facebook messages in terms of promoting favorable attitudes and behavior intentions among potential hotel guests
Repository Citation
Leung, X. Y.,
Tanford, S. L.,
Jiang, L.
(2017).
Is a picture really worth a thousand words? An experiment on hotel Facebook message effectiveness.
Journal of Hospitality and Tourism Technology, 8(1),
19-38.
http://dx.doi.org/10.1108/JHTT-08-2016-0039