Marketing for Hospitality and Tourism
For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism
Bowen, J. T.,
Marketing for Hospitality and Tourism.
Boston, MA: Pearson Education.