Marketing for Hospitality and Tourism

Authors

Phillip Kotler
John T. BowenFollow
James Makens
Seyhmus Baloglu, University of Nevada, Las VegasFollow

Document Type

Monograph

Publication Date

5-30-2017

Publisher

Pearson Education

Publisher Location

Boston, MA

Edition

7

Abstract

For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism

Repository Citation

Kotler, P., Bowen, J. T., Makens, J., Baloglu, S. (2017). Marketing for Hospitality and Tourism. Boston, MA: Pearson Education.