The cultural basis of marketing.

Authors

Kam-hon Lee
Cass Wai San Shum, University of Nevada, Las VegasFollow

Editors

M. Baker, M. Saren (Eds.)

Document Type

Book Section

Publication Date

1-1-2016

Publication Title

Marketing Theory: A Student Text

Publisher

SAGE Publications, Inc.

Publisher Location

Los Angeles, CA

Edition

3

First page number:

180

Last page number:

196

Repository Citation

Lee, K., Shum, C. (2016). The cultural basis of marketing.. In M. Baker, M. Saren (Eds.), Marketing Theory: A Student Text 180-196. Los Angeles, CA: SAGE Publications, Inc..