Cross-Cultural Competence as a Basis of the Competitive Advantage of the United States in Medical Tourism
Document Type
Book Section
Publication Date
1-1-2018
Publication Title
Critical Essays in Tourism Research
Publisher
Nova Science Publishers, Inc.
Publisher Location
Hauppauge
Volume
2018
First page number:
191
Last page number:
200
Abstract
This chapter is an attempt to extend the construct of cross cultural competence into the domain of medical tourism. One of the bases of competitive advantage in international medical tourism is cross cultural competence. While medical treatment in the U.S. is inherently expensive, cross cultural competence could act as a compensating lever. The U.S. hospitals employ a racially and ethnically diverse workforce, many of whom are recent migrants from different parts of the world. This makes overseas patients feel “at home” while they are admitted for treatment in the US hospitals. The authors provide a theoretical basis for further development of this debate.
Keywords
Competitive advantage; Cross-cultural competence; Medical tourism; United State
Disciplines
Hospitality Administration and Management
Language
English
Repository Citation
George, B.,
Henthorne, T. L.
(2018).
Cross-Cultural Competence as a Basis of the Competitive Advantage of the United States in Medical Tourism.
Critical Essays in Tourism Research, 2018
191-200.
Hauppauge: Nova Science Publishers, Inc..
COinS