Cross-Cultural Competence as a Basis of the Competitive Advantage of the United States in Medical Tourism
Critical Essays in Tourism Research
Nova Science Publishers, Inc.
First page number:
Last page number:
This chapter is an attempt to extend the construct of cross cultural competence into the domain of medical tourism. One of the bases of competitive advantage in international medical tourism is cross cultural competence. While medical treatment in the U.S. is inherently expensive, cross cultural competence could act as a compensating lever. The U.S. hospitals employ a racially and ethnically diverse workforce, many of whom are recent migrants from different parts of the world. This makes overseas patients feel “at home” while they are admitted for treatment in the US hospitals. The authors provide a theoretical basis for further development of this debate.
Competitive advantage; Cross-cultural competence; Medical tourism; United State
Hospitality Administration and Management
Henthorne, T. L.
Cross-Cultural Competence as a Basis of the Competitive Advantage of the United States in Medical Tourism.
Critical Essays in Tourism Research, 2018
Hauppauge: Nova Science Publishers, Inc..