Title

Cross-Cultural Competence as a Basis of the Competitive Advantage of the United States in Medical Tourism

Document Type

Book Section

Publication Date

1-1-2018

Publication Title

Critical Essays in Tourism Research

Publisher

Nova Science Publishers, Inc.

Publisher Location

Hauppauge

Volume

2018

First page number:

191

Last page number:

200

Abstract

This chapter is an attempt to extend the construct of cross cultural competence into the domain of medical tourism. One of the bases of competitive advantage in international medical tourism is cross cultural competence. While medical treatment in the U.S. is inherently expensive, cross cultural competence could act as a compensating lever. The U.S. hospitals employ a racially and ethnically diverse workforce, many of whom are recent migrants from different parts of the world. This makes overseas patients feel “at home” while they are admitted for treatment in the US hospitals. The authors provide a theoretical basis for further development of this debate.

Keywords

Competitive advantage; Cross-cultural competence; Medical tourism; United State

Disciplines

Hospitality Administration and Management

Language

English


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