A Comparison of Mail, Fax and Web-Based Survey Methods
International Journal of Market Research
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This study compared mail, fax, and web-based surveys in a university setting for response speed, response rate, and costs. The survey was distributed to 300 randomly chosen hospitality professors from the Council on Hotel, Restaurant, and Institutional Education (CHRIE) members listed in the organization's online directory as of April 2000. It was found that the fastest method was fax with an average of 4.0 days to respond followed by web surveys with 5.97 days to respond. The slowest method was mail surveys with 16.46 days to respond. The response rate was 26.27% for mail, 17.0% for fax, and 44.21% for web. An LSD type z-test shows significant differences between mail and e-mail/web and between fax and email/web, but no significant difference between mail and fax.
Business | Hospitality Administration and Management
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Moreo, P. J.
A Comparison of Mail, Fax and Web-Based Survey Methods.
International Journal of Market Research, 43