Title

Tourism Experiences During a Convention: A Case Study from South Korea

Document Type

Article

Publication Date

2-2-2019

Publication Title

Tourism Analysis

Publisher

Cognizant Communication Corporation

Volume

24

Issue

1

First page number:

81

Last page number:

86

Abstract

Convention planners are struggling to contend with the fluid needs of clients and attendees in a competitive, evolving environment. Planners must continuously sculpt events, enhancing revisit appeal enough through offerings like external tourism programs. The purpose of this study is to understand the potential impact perceived preference for external tourism experiences has on a convention attendee's behavioral intentions, such as revisit intention. researchers used elements from 30 separate international conference websites to design a survey. A randomly selected 240 South Koreanhosted international conference attendees answered these pretested questionnaires. An exploratory factor analysis identified four motivational factors with statistically significant impact on behavioral intention. The findings suggest that performances and historical attractions have the strongest impact on behavioral intentions. This study supports that perceived preference for external tourism experiences can successfully segment attendees. Theoretically, this study's unique survey is usable for similar future studies in this context.

Keywords

Convention; Attendee; External tourism experience; Preceived preference

Disciplines

Hospitality Administration and Management

Language

English

UNLV article access

Search your library

Share

COinS