Title

Customer engagement technology study 2017

Editors

Abigail Lorden (Ed.)

Document Type

Report

Publication Date

8-1-2017

Publication Title

HOSPITALITY TECHNOLOGY MAGAZINE

First page number:

26

Abstract

The convergence of mobile and social has been at the epicenter of the customer engagement technology (CET) movement, changing the very nature of consumer behavior and modern service delivery in hotels and restaurants. Clearly, this is an exciting time to be focused on hospitality technology, but to many, it is also a worrisome time because of the potential disruption these new technologies will undoubtedly bring, not to mention the level of investment and preparation required in order to capitalize on their full promise. This study will offer readers 2018 Predictions: Hotels & Restaurants Reveal Planned CET Adoption ; Exclusive Customer Insight: Tech that Influences Dining & Booking Decisions; and Gap Analysis: Identifying Opportunities for Hotels & Restaurants to Meet Consumer.

Language

eng


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