Title

The Impact of Resort Fees on Perceived Fairness and Destination Brand Image: An Exploratory Study

Document Type

Article

Publication Date

11-30-2019

Publication Title

Journal of Revenue and Pricing Management

First page number:

1

Last page number:

9

Abstract

Resort fees have recently come under scrutiny in the United States with lawsuits filed by the state of Nebraska and the District of Columbia against Hilton and Marriott. Researchers have not yet explored what impacts the perception of resort fee fairness or the impact of resort fee fairness on destination brand image. This study surveyed guests who had stayed in a hotel charging resort fees in the last 5 years. Familiarity with resort fees and familiarity with the destination impacted the perception of resort fee fairness. This in turn impacted destination brand image. Practical and theoretical implications are discussed.

Keywords

Resort fees; Fairness; Equity theory; Fairness heuristic theory; Destination brand image

Disciplines

Business | Hospitality Administration and Management

Language

English

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