The Resident Participation in Endogenous Rural Tourism Projects: A Case Study of Kumbalangi in Kerala, India

Document Type

Article

Publication Date

12-17-2019

Publication Title

Journal of Travel & Tourism Marketing

Volume

37

Issue

1

First page number:

1

Last page number:

14

Abstract

This study intended to explore the role of residents’ participation on their perceived benefits of endogenous rural tourism project in Kumbalangi in Kerala, India. Using data collected from registered voters in Kumbalangi, the study revealed that that participation in the planning phase was a significant factor of participation in the implementation phase. The finding also showed that resident participation in the implementation phase significantly influenced resident’s perceived benefits of rural tourism development in infrastructure, income, quality of life, and culture. Many practical implications are further discussed to encourage resident participation.

Keywords

Resident Participation, Endogenous Rural Tourism Project, Infrastructure, Income, Quality of Life, Culture

Disciplines

Business | Tourism and Travel

Language

English

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