Does Airbnb Have a Homogenous Impact? Examining Airbnb’s Effect on Hotels With Different Organizational Structures

Document Type

Article

Publication Date

1-13-2020

Publication Title

International Journal of Hospitality Management

Volume

86

First page number:

1

Last page number:

10

Abstract

Although a number of studies have examined Airbnb’s impact on hotels, previous studies have yielded mixed results and are limited in their geographical scope. Additionally, the impact of Airbnb on hotels with different organizational structures has not been previously analyzed. Accordingly, the purpose of this study is threefold: 1) to add to our understanding of the impact of an increase of Airbnb inventory by clarifying previously inconclusive results; 2) to examine the extent to which Airbnb listings affect hotel performance measures in the overall U.S. hotel market; and 3) to investigate the influence of Airbnb on key hotel metrics by elaborating the effect of Airbnb on hotels operated under different organizational forms- chain-managed, franchised, and independent. Our results show an adverse impact of Airbnb on hotel RevPAR and ADR metrics across different organizational structures. However, interestingly, Airbnb listings did not negatively affect occupancy numbers. Theoretical and practical implications are discussed.

Keywords

Airbnb; Sharing economy; Economic impact; Hotels; Franchising; Chain-managed; Independent

Disciplines

Hospitality Administration and Management

Language

English

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