Title

Co-Creating good times

Document Type

Book Section

Publication Date

8-30-2019

Publication Title

Tourist Behaviour: The Essential Companion

Publisher

Edward Elgar Publishing

First page number:

162

Last page number:

174

Abstract

There are many ways contemporary consumers take control over their own good times. Tourists now have shifted towards the non-economic value of consumption, focusing more on abstract value, such as creating experiential value, sense of well-being, and quality of life. Using service dominant logic where the focus is on the stages and touch points of the tourists’ experiences, the chapter explores the ways tourists co-create situations, recover from difficult encounters and build positive memories with service personnel and others. Co-innovation, co-marketing, co-production, and co-recovery are all featured in the discussion.

Disciplines

Business | Hospitality Administration and Management

Language

English

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