Title

Examining the Role of Country Image in the Relationship Between Cuisine Image and Intention to Visit a Country

Document Type

Article

Publication Date

11-17-2020

Publication Title

International Journal of Tourism Research

First page number:

1

Last page number:

14

Abstract

The purpose of the study is to investigate the role of a country's image as a mediator between cuisine image and intention to visit a country. Data were collected using online and face‐to‐face surveys from 445 participants experiencing Turkish cuisine in the United Kingdom. The results show that the general cuisine image affects overall country image positively, whereas it does not directly affect intention to visit. However, general country image plays a mediating role between intention to visit and cuisine image. The findings are limited to those who have experienced Turkish cuisine; therefore, they should be interpreted with caution.

Keywords

Cuisine image; General country image; Intention to visit; Turkish restaurants

Disciplines

Food and Beverage Management | Tourism and Travel

Language

English

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