Title

Classification of Senior Tourists According to Personality Traits

Document Type

Article

Publication Date

4-10-2021

Publication Title

Asia Pacific Journal of Tourism Research

Volume

26

Issue

5

First page number:

539

Last page number:

556

Abstract

This research aims to conduct a cross cultural study of Mainland Chinese and the United States (U.S.) seniors’ personality traits and identify how they affect motivation, preferences, sociodemographic, and travel-related characteristics. Using samples of 496 Mainland Chinese and 532 U.S. senior responses, this research determined that three personality traits (psychocentric, midcentric, and allocentric) described U.S. senior participants and two personality traits (psychocentric and midcentric) described Mainland Chinese senior participants. Using a series of analytical tools including one-way ANOVA, regression, independent sample t-test, and chi-square tests, differences between senior tourists’ personality traits and other variables were determined across U.S. and Mainland Chinese senior samples and across the measurement constructs. Practical implications are discussed and recommendations for future research are provided.

Keywords

China; COVID-19; Personality; Psychographic; Seniors; United states

Disciplines

Hospitality Administration and Management

Language

English

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