Title

A Study on Meal Replacement Consumers' Purchase Behavior

Document Type

Conference Proceeding

Publication Date

1-1-2020

Publication Title

The 25th Annual Graduate Education & Graduate Student Research Conference in Hospitality & Tourism

First page number:

190

Last page number:

191

Abstract

Recently, people are increasingly consuming “Meal replacement” which is a term used to explain a product designed to replace a person’s meal or meals throughout a day. Besides providing a nourishing meal, several of these products were developed for and claim to produce additional practical benefits, such as weight loss, weight control, or performance enhancement. Although numerous scholars have conducted studies to understand consumer behavior regarding meal replacement, most research has concentrated on nutrition. However, there is a paucity of research that explains the consuming behavior of meal replacement.

Keywords

Meal replacement; Transaction cost theory; Push-pull theory; Consumers; Push Pull Mooring

Disciplines

Business | Food and Beverage Management | Hospitality Administration and Management

Language

English


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