Parking Fees and Revenue Management – A Case Study of Las Vegas Resorts
Journal of Hospitality and Tourism Cases
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For years, resorts located on Las Vegas strip hesitated to charge for self-parking since the service providers believed that this action would deter visitors from staying or shopping at their resorts. However, after decades of free parking afforded to all Las Vegas visitors, MGM Resorts International removed the comp in 2016. Caesars Entertainment followed in 2017. As of today, the revenue generated from parking is still debatable (O’Connor, 2018). This case study has been used in undergraduate and graduate level hospitality revenue management courses to provide a thorough understanding the enforcement of parking fees from both demand and supply sides.
Las Vegas; Resorts; Parking fees; Revenue management; Pricing
Business | Hospitality Administration and Management
Parking Fees and Revenue Management – A Case Study of Las Vegas Resorts.
Journal of Hospitality and Tourism Cases, 8(3),