Title

Parking Fees and Revenue Management – A Case Study of Las Vegas Resorts

Document Type

Article

Publication Date

1-1-2020

Publication Title

Journal of Hospitality and Tourism Cases

Volume

8

Issue

3

First page number:

1

Last page number:

1

Abstract

For years, resorts located on Las Vegas strip hesitated to charge for self-parking since the service providers believed that this action would deter visitors from staying or shopping at their resorts. However, after decades of free parking afforded to all Las Vegas visitors, MGM Resorts International removed the comp in 2016. Caesars Entertainment followed in 2017. As of today, the revenue generated from parking is still debatable (O’Connor, 2018). This case study has been used in undergraduate and graduate level hospitality revenue management courses to provide a thorough understanding the enforcement of parking fees from both demand and supply sides.

Keywords

Las Vegas; Resorts; Parking fees; Revenue management; Pricing

Disciplines

Business | Hospitality Administration and Management

Language

English


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