Journal of Hospitality
First page number:
Last page number:
Generation Z, also commonly described as Digital Natives, is a notable emerging market for hoteliers. Given the ever-evolving nature of the consumers, existing marketing strategies may not always be effective for incoming generational cohorts. This exploratory study submits that examining Generation Z members’ perceptions on guest-facing hotel technologies could yield useful information for new marketing strategies. The findings establish that guest-facing technologies is an important consideration for the members of Generation Z when selecting a hotel accommodation and they are willing to pay more for a hotel property that offers them. However, the level of perceived importance of such technologies varied depending on the functionality the particular technology offered in the context of a hotel stay.
Generation Z; Digital Natives; Hotel Technology; Guest-Facing Technology; Guest-room Technology
Hospitality Administration and Management
IN COPYRIGHT. For more information about this rights statement, please visit http://rightsstatements.org/vocab/InC/1.0/
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.
An Assessment of Generation Z’s Preferences for Guest-Facing Hotel Technologies.
Journal of Hospitality, 1(3-4),