Pricing Strategies for Resort Fees: Consumer Preferences Favor Simplicity
The purpose of this study is twofold: to determine hotel customers’ preference among hotel amenities pricing strategies, specifically a bundled, all-inclusive charge in the form of a resort fee, a limited choice resort fee at a lower price or a la carte pricing, and to determine whether hotel customer prefer bundled or partitioned pricing when faced with a mandatory resort fee.
Conjoint analysis; Hotel; Amenity; Bundle pricing; Partition pricing; Resort fee
Repetti, T. A.,
Roe, S. J.,
Pricing Strategies for Resort Fees: Consumer Preferences Favor Simplicity.
International Journal of Contemporary Hospitality Management, 27(5),