Title

Twitter-marketing in multi-unit restaurants: Is it a viable marketing tool?

Document Type

Article

Publication Date

1-1-2016

Publication Title

Journal of Foodservice Business Research

First page number:

1

Last page number:

11

Abstract

The main purpose of the current article is to investigate the status of the usage of Twitter-marketing and to examine the potential factors that impact the usage of Twitter-marketing. The results show that 69.4% of the multi-unit restaurant companies studied use Twitter-marketing and that small restaurants are more likely to utilize Twitter-marketing. © 2016 Taylor & Francis

Keywords

Marketing; restaurants; social media; Twitter

Language

English

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