Document Type
Book Review
Publication Date
2-2005
Publication Title
Choice
Publisher
American Library Association
Volume
42
Issue
1
First page number:
1
Abstract
Burton and Drake's guide offers a practical approach for British or American flacks who are planning public relations campaigns in Europe. The first half presents an overview of the European media landscape with specific advice about approaching print media, news agencies, and media centers. The second half profiles 43 European countries, surveying the general media environment and noting key players in various media genres.
Keywords
Books — Reviews; Europe; Public relations
Disciplines
Communication Technology and New Media | Library and Information Science | Public Relations and Advertising
Language
English
Repository Citation
Finley, P.
(2005).
Hitting the Headlines in Europe: A Country-by-Country Guide to Effective Media Relations.
Choice, 42(1),
1.
American Library Association.
https://digitalscholarship.unlv.edu/lib_articles/283
Included in
Communication Technology and New Media Commons, Library and Information Science Commons, Public Relations and Advertising Commons