Start Date

22-5-2012 12:00 PM

End Date

22-5-2012 2:00 PM

Description

Promoting awareness of the University Archives has evolved for me for the past six years as University Archivist. It started out as an idea that quickly grew into a wonderful relationship between the University Archives and the rest of UNLV. I originally promoted awareness through outreach services as a librarian in Oro Valley, Arizona. It was a nice way for the organization to get the word out about the new library in the neighborhood. I started by reading novels to kids in Summer Camps at the nearby middle and high schools. It was a lot of fun and I was asked to come back again. This evolved into not only reading, but handing out literature about the new library. Over time, I would see the kids and their parents at other events at the library. We were developing relationships with the community. I was becoming one of the faces of the new library. It was rewarding because you felt like you were making a positive impact on your community. That’s when I realized the power of promoting awareness of your institution. You are indeed the face of the institution when you work at a library or archive. When the public sees you they see your organization. So, it is imperative that you maintain that relationship as much as possible.

Keywords

Academic libraries – Marketing; Advertising – Libraries; Archives – Public relations

Disciplines

Archival Science | Library and Information Science | Public Relations and Advertising

Language

English

Comments

File: 19 PowerPoint slides


COinS
 
May 22nd, 12:00 PM May 22nd, 2:00 PM

Promoting Awareness of the UNLV University Archives

Promoting awareness of the University Archives has evolved for me for the past six years as University Archivist. It started out as an idea that quickly grew into a wonderful relationship between the University Archives and the rest of UNLV. I originally promoted awareness through outreach services as a librarian in Oro Valley, Arizona. It was a nice way for the organization to get the word out about the new library in the neighborhood. I started by reading novels to kids in Summer Camps at the nearby middle and high schools. It was a lot of fun and I was asked to come back again. This evolved into not only reading, but handing out literature about the new library. Over time, I would see the kids and their parents at other events at the library. We were developing relationships with the community. I was becoming one of the faces of the new library. It was rewarding because you felt like you were making a positive impact on your community. That’s when I realized the power of promoting awareness of your institution. You are indeed the face of the institution when you work at a library or archive. When the public sees you they see your organization. So, it is imperative that you maintain that relationship as much as possible.