The Competition Strategy of the Duopoly Platform-Based E-Retainers
This paper investigates the competition and cooperation strategies of duopoly e-retailing platforms based on the two-sided market theory and the Hotelling model. We analyze the duopoly competition strategies between the duopoly e-retailing platforms under different seller costs, and how the consumer behaviors affect the firm's strategies, the finding shows that lower seller's selling cost makes the optimal admission fee and profit of the platform higher. Further, we study the strategy of e-Platform on investing innovation, the finding shows that e-Platform has more advantages by making the investment; meanwhile the optimal innovation level of the platform is just related with its innovative capability rather than the investment.
Architecture | Hospitality Administration and Management
The Competition Strategy of the Duopoly Platform-Based E-Retainers.