Loneliness and Social Media: the Interplay of Physical and Virtual Social Space

Document Type

Book Section

Publication Date

1-1-2019

Publication Title

Marketing and Humanity: Discourses in the Real World

Publisher

Cambridge Scholars Publishing

First page number:

48

Last page number:

67

Abstract

With more than half of the respondents in a survey of over 20,000 adults reporting that they sometimes feel alone or left out, loneliness appears widespread throughout society (Cigna 2018). Our mixed-methods study of n=399 respondents explores the interplay of physical and virtual social space for Facebook users according to their levels of perceived loneliness based on family, romantic, and friend relationships. Our emergent findings suggest potential positive and negative outcomes from engaging in Facebook activities for all groups of people, regardless of their levels of perceived loneliness, time spent on social media, or demographic traits.

Keywords

Social media; Facebook activities; Emotions; Loneliness; Relationships; Positive and Negative outcomes; Demographic traits

Disciplines

Communication | Social and Behavioral Sciences | Social Media

Language

English


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