Untapped Education: Exploring the Relationship of Political Ideology and Water Reuse

Authors

Anjala S. Krishen, University of Nevada, Las VegasFollow
Han-fen Hu, University of Nevada, Las VegasFollow
Jesse L. Barnes, University of Nevada, Las Vegas

Document Type

Conference Proceeding

Publication Date

5-1-2020

Publication Title

2020 AMA Marketing + Public Policy Conference

Volume

30

First page number:

272

Last page number:

275

Abstract

We are particularly interested in how consumers ingest water reuse information regardless of its credibility and their current cognitive load (i.e. whether they are balancing other information sources); as such, using a random sample of n=406 USbased municipal water consumers, we explore the relationships between individual characteristics (i.e., actual knowledge, experience, and political ideology) and attitude and intentions towards water reuse.

Keywords

Water conservation; Consumer knowledge; Product experience; Political ideology; Prosocial behavior

Disciplines

Environmental Sciences | Physical Sciences and Mathematics | Water Resource Management

Language

English

Repository Citation

Krishen, A. S., Hu, H., Barnes, J. L. (2020). Untapped Education: Exploring the Relationship of Political Ideology and Water Reuse. 2020 AMA Marketing + Public Policy Conference, 30 272-275.