Untapped Education: Exploring the Relationship of Political Ideology and Water Reuse
2020 AMA Marketing + Public Policy Conference
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We are particularly interested in how consumers ingest water reuse information regardless of its credibility and their current cognitive load (i.e. whether they are balancing other information sources); as such, using a random sample of n=406 USbased municipal water consumers, we explore the relationships between individual characteristics (i.e., actual knowledge, experience, and political ideology) and attitude and intentions towards water reuse.
Water conservation; Consumer knowledge; Product experience; Political ideology; Prosocial behavior
Environmental Sciences | Physical Sciences and Mathematics | Water Resource Management
Krishen, A. S.,
Barnes, J. L.
Untapped Education: Exploring the Relationship of Political Ideology and Water Reuse.
2020 AMA Marketing + Public Policy Conference, 30