Title
Untapped Education: Exploring the Relationship of Political Ideology and Water Reuse
Document Type
Conference Proceeding
Publication Date
5-1-2020
Publication Title
2020 AMA Marketing + Public Policy Conference
Volume
30
First page number:
272
Last page number:
275
Abstract
We are particularly interested in how consumers ingest water reuse information regardless of its credibility and their current cognitive load (i.e. whether they are balancing other information sources); as such, using a random sample of n=406 USbased municipal water consumers, we explore the relationships between individual characteristics (i.e., actual knowledge, experience, and political ideology) and attitude and intentions towards water reuse.
Keywords
Water conservation; Consumer knowledge; Product experience; Political ideology; Prosocial behavior
Disciplines
Environmental Sciences | Physical Sciences and Mathematics | Water Resource Management
Language
English
Repository Citation
Krishen, A. S.,
Hu, H.,
Barnes, J. L.
(2020).
Untapped Education: Exploring the Relationship of Political Ideology and Water Reuse.
2020 AMA Marketing + Public Policy Conference, 30
272-275.