Strategic Product Displays on Social Media Through Proactive Nostalgia
Document Type
Conference Proceeding
Publication Date
1-1-2020
Publication Title
ACR Conference 2020 Proceedings
Volume
NA-48
First page number:
346
Last page number:
347
Abstract
This research introduces proactive nostalgia, which refers to the realization that a current experience might worth remembering in the future, as a motivator of saving record of consumption experiences on social media. Five experiments showed proactive nostalgia could be the reason of displaying experiential products for longer-term than material products.
Keywords
Proactive nostalgia; Social media; Product displays
Disciplines
Communication | Social and Behavioral Sciences | Social Media
Language
English
Repository Citation
Anlamlier, M.,
Ulu, S.
(2020).
Strategic Product Displays on Social Media Through Proactive Nostalgia.
ACR Conference 2020 Proceedings, NA-48
346-347.
