Strategic Product Displays on Social Media Through Proactive Nostalgia
ACR Conference 2020 Proceedings
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This research introduces proactive nostalgia, which refers to the realization that a current experience might worth remembering in the future, as a motivator of saving record of consumption experiences on social media. Five experiments showed proactive nostalgia could be the reason of displaying experiential products for longer-term than material products.
Proactive nostalgia; Social media; Product displays
Communication | Social and Behavioral Sciences | Social Media
Strategic Product Displays on Social Media Through Proactive Nostalgia.
ACR Conference 2020 Proceedings, NA-48