Marketing analytics: From practice to academia

Authors

M Petrescu, Nova Southeastern UniversityFollow
A S. Krishen, University of Nevada, Las VegasFollow

Document Type

Editorial

Publication Date

1-1-2017

Publication Title

Journal of Marketing Analytics

Publisher

Palgrave Macmillan Ltd.

Volume

5

Issue

2

First page number:

45

Last page number:

46

Abstract

[No abstract available]

Language

english

Repository Citation

Petrescu, M., Krishen, A. S. (2017). Marketing analytics: From practice to academia. Journal of Marketing Analytics, 5(2), 45-46. Palgrave Macmillan Ltd..
http://dx.doi.org/10.1057/s41270-017-0019-1