Title
Marketing analytics: From practice to academia
Document Type
Editorial
Publication Date
1-1-2017
Publication Title
Journal of Marketing Analytics
Publisher
Palgrave Macmillan Ltd.
Volume
5
Issue
2
First page number:
45
Last page number:
46
Abstract
[No abstract available]
Language
english
Repository Citation
Petrescu, M.,
Krishen, A. S.
(2017).
Marketing analytics: From practice to academia.
Journal of Marketing Analytics, 5(2),
45-46.
Palgrave Macmillan Ltd..
http://dx.doi.org/10.1057/s41270-017-0019-1