Title
The world of analytics: Interdisciplinary, inclusive, insightful, and influential
Document Type
Editorial
Publication Date
1-1-2017
Publication Title
Journal of Marketing Analytics
Publisher
Palgrave Macmillan Ltd.
Volume
5
Issue
1
First page number:
1
Last page number:
4
Abstract
[No abstract available]
Language
english
Repository Citation
Krishen, A. S.,
Petrescu, M.
(2017).
The world of analytics: Interdisciplinary, inclusive, insightful, and influential.
Journal of Marketing Analytics, 5(1),
1-4.
Palgrave Macmillan Ltd..
http://dx.doi.org/10.1057/s41270-017-0016-4