Critical Thinking and Reflective Learning in the Marketing Education Literature: A Historical Perspective and Future Research Needs

Authors

Andrew J. Dahl, University of Wisconsin–Whitewater
James W. Peltier, University of Wisconsin–WhitewaterFollow
John A. Schibrowsky, University of Nevada, Las VegasFollow

Document Type

Article

Publication Date

1-12-2018

Publication Title

Journal of Marketing Education

Volume

40

Issue

2

First page number:

101

Last page number:

116

Abstract

Marketing educators have long espoused the importance of critical thinking as a means of developing students’ higher-order problem-solving skills. In this article, we utilize an historical approach to investigate how educators have defined, operationalized, and empirically evaluated the critical thinking construct. To accomplish this, we review the critical thinking literature from three prominent marketing education journals and the leading management education journal. In doing so, we summarize extant critical thinking research across varied pedagogical topics, review empirical findings, and present a conceptual framework for motivating future research.

Keywords

Experiential learning techniques; Learning styles; Critical thinking; Cases; Creativity; Creative problem solving

Disciplines

Marketing

Language

English

Repository Citation

Dahl, A. J., Peltier, J. W., Schibrowsky, J. A. (2018). Critical Thinking and Reflective Learning in the Marketing Education Literature: A Historical Perspective and Future Research Needs. Journal of Marketing Education, 40(2), 101-116.
http://dx.doi.org/10.1177/0273475317752452