Marketing Analytics: Delineating the Field while Welcoming Crossover

Authors

Anjala S. Krishen, University of Nevada, Las VegasFollow
Maria Petrescu, Nova Southeastern UniversityFollow

Document Type

Article

Publication Date

11-21-2018

Publication Title

Journal of Marketing Analytics

Volume

6

Issue

4

First page number:

117

Last page number:

119

Disciplines

Marketing

Language

English

Repository Citation

Krishen, A. S., Petrescu, M. (2018). Marketing Analytics: Delineating the Field while Welcoming Crossover. Journal of Marketing Analytics, 6(4), 117-119.
http://dx.doi.org/10.1057/s41270-018-0046-6