Title
Marketing Analytics: Delineating the Field while Welcoming Crossover
Document Type
Article
Publication Date
11-21-2018
Publication Title
Journal of Marketing Analytics
Volume
6
Issue
4
First page number:
117
Last page number:
119
Disciplines
Marketing
Language
English
Repository Citation
Krishen, A. S.,
Petrescu, M.
(2018).
Marketing Analytics: Delineating the Field while Welcoming Crossover.
Journal of Marketing Analytics, 6(4),
117-119.
http://dx.doi.org/10.1057/s41270-018-0046-6