What’s in a Number? the Interesting Challenge of Knowledge Diffusion
Document Type
Letter to the Editor
Publication Date
2-27-2020
Publication Title
Journal of Marketing Analytics
First page number:
1
Last page number:
2
Disciplines
Business
Language
English
Repository Citation
Krishen, A. S.,
Petrescu, M.
(2020).
What’s in a Number? the Interesting Challenge of Knowledge Diffusion.
Journal of Marketing Analytics
1-2.
http://dx.doi.org/10.1057/s41270-020-00070-y