Document Type

Annual Report

Publication Date

12-31-2012

First page number:

1

Last page number:

61

Abstract

The Hector’s Helpers Youth Engaging the Community through Social Media project was designed to develop civic and environmental stewardship skills as students receive training in administering social media accounts (e.g., Facebook, twitter, Youtube). The project is an extension of the Hector’s Helpers program developed through a cooperative agreement and run under the branding of Don’t Trash Nevada. Participants in the project are known as the Social Media Squad (SMS). The following activities were completed:

  • Supervision of youth completing the pilot program initiated in an earlier cooperative agreement
  • Recruitment of youth to apply for the Social Media Squad
  • Training of Social Media Squad members

The current project was an extension of the afterschool Hector’s Helpers program. Overlap between the two programs occurred when two youth agreed to manage the social media campaign for the Don’t Trash Nevada brand over the summer months.

Social Media platforms, such as Facebook and Twitter, help a brand build relationships with its customers, cultivating “tribes” and brand proponents who can be far more valuable to growing support than traditional advertising campaigns. Relevant key performance indicators (KPI) have been identified to analyze the performance of Don’t Trash Nevada’s social media platforms and website and success in building a supportive, engaged community. These indicators offer insight as to the general health of the brand community. General terms in social media analysis are defined below followed by definitions of the KPI selected for the Don’t Trash Nevada campaign.

Keywords

After-school programs; Environment – Study and teaching; Litter (Trash) – Environmental aspects; Litter (Trash) – Prevention; Nevada; Pollution prevention; Social media; Voluntarism; Young volunteers

Disciplines

Civic and Community Engagement | Education | Environmental Health and Protection | Environmental Sciences | Natural Resources and Conservation | Sustainability

Language

English

Comments

Cooperative Agreement Number L12AC20379

Signatures have been redacted for privacy and security measures.


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