Master of Arts (MA)
First Committee Member
Number of Pages
Las Vegas has art galleries, an art museum, a Cultural and Community Affairs Division. It also supports the Allied Arts Council of Southern Nevada and a southern branch of the Nevada Arts Council. Clearly, art and art advocates are present in Las Vegas. Yet, Las Vegas is traditionally viewed as a town with no culture and, furthermore, as a place that it is incompatible with art; This paper is a study of the relationship people believe Las Vegas has to art. I have used the methodology of Lakoff and Johnson's theory of conceptual metaphors (Lakoff and Johnson: 1980) to analyze language that has been published in popular literature over the last year and a half. The study results in a theory that describes how metaphorical links, between negative and positive stereotypes, may be helping to change Las Vegas from being a "cultural wasteland" to a "cultural frontier."
Cultural; Las Vegas; Map; Metaphorically; Nevada; Putting; Speaking; Vegas
Ethnology; Art; History; City planning
University of Nevada, Las Vegas
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O Fearghail, Ester Sara, "Metaphorically speaking: Putting Las Vegas on the cultural map" (1999). UNLV Retrospective Theses & Dissertations. 1057.