Master of Science (MS)
First Committee Member
Wesley S. Roehl
Number of Pages
Convention tourism represents one of the fastest growing segments of the tourism industry. Yet, it is only in recent years that more research attention has been directed towards this industry segment in view of its growth rate and significant economic contribution. This study focused on the relationship between meeting planners and Convention & Visitors Bureaus (CVBs). It assessed meeting planners' usage of CVB services and their perceptions of these services. Two self-completion questionnaires, for users and non-users of CVB services, were designed and administered via the Internet. Data was collected from 206 meeting planners. Results of the study indicated that the quality of service provided by CVBs, for both free and fee-based services, fell significantly short of meeting planners' expectations. That was especially the case for service reliability. The misperception of CVBs providing assistance to large conventions only was found to still prevail, particularly among non-users of CVB services.
Bureaus; Convention; Meeting; Perspectives; Planners; Review; Services; Under; Visitors
University of Nevada, Las Vegas
If you are the rightful copyright holder of this dissertation or thesis and wish to have the full text removed from Digital Scholarship@UNLV, please submit a request to email@example.com and include clear identification of the work, preferably with URL.
Weber, Karin, "Convention and Visitors Bureaus' services under review: The meeting planners' perspective" (1999). UNLV Retrospective Theses & Dissertations. 1085.