Award Date

1-1-1999

Degree Type

Thesis

Degree Name

Master of Science (MS)

Department

Hotel Administration

First Committee Member

Wesley S. Roehl

Number of Pages

126

Abstract

Convention tourism represents one of the fastest growing segments of the tourism industry. Yet, it is only in recent years that more research attention has been directed towards this industry segment in view of its growth rate and significant economic contribution. This study focused on the relationship between meeting planners and Convention & Visitors Bureaus (CVBs). It assessed meeting planners' usage of CVB services and their perceptions of these services. Two self-completion questionnaires, for users and non-users of CVB services, were designed and administered via the Internet. Data was collected from 206 meeting planners. Results of the study indicated that the quality of service provided by CVBs, for both free and fee-based services, fell significantly short of meeting planners' expectations. That was especially the case for service reliability. The misperception of CVBs providing assistance to large conventions only was found to still prevail, particularly among non-users of CVB services.

Keywords

Bureaus; Convention; Meeting; Perspectives; Planners; Review; Services; Under; Visitors

Controlled Subject

Marketing

File Format

pdf

File Size

3706.88 KB

Degree Grantor

University of Nevada, Las Vegas

Language

English

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