Master of Arts (MA)
First Committee Member
Barbara L. Cloud
Number of Pages
The Creation of the Las Vegas Image: A Biography of Harvey Diederich focuses on the 35- year Las Vegas career of publicist Harvey Diederich, which centers on major hotels, including the Last Frontier, Hacienda, Tropicana, MGM Grand and others. Following Diederich's career provides a unique history of Las Vegas, as well as insights into the fields of promotions, public relations, advertising and marketing.
Case; Creation; Diederich; Harvey; Image; Las Vegas; Nevada; Study; Vegas
University of Nevada, Las Vegas
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Ver Hulst, Leta Lafay, "The creation of the Las Vegas image: A case study of Harvey Diederich" (1999). UNLV Retrospective Theses & Dissertations. 1094.