Award Date

1-1-1999

Degree Type

Thesis

Degree Name

Master of Arts (MA)

Department

Communication Studies

First Committee Member

Barbara L. Cloud

Number of Pages

116

Abstract

The Creation of the Las Vegas Image: A Biography of Harvey Diederich focuses on the 35- year Las Vegas career of publicist Harvey Diederich, which centers on major hotels, including the Last Frontier, Hacienda, Tropicana, MGM Grand and others. Following Diederich's career provides a unique history of Las Vegas, as well as insights into the fields of promotions, public relations, advertising and marketing.

Keywords

Case; Creation; Diederich; Harvey; Image; Las Vegas; Nevada; Study; Vegas

Controlled Subject

Marketing; Biography

File Format

pdf

File Size

3164.16 KB

Degree Grantor

University of Nevada, Las Vegas

Language

English

Permissions

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Identifier

https://doi.org/10.25669/rk8l-qh7c


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