Master of Arts (MA)
First Committee Member
Number of Pages
The purpose of this study was to assess how the younger population views the elderly in magazine ads, as well as how mature adults view themselves through media depiction when they see elderly characters in print ads. A convenience sample of one-hundred university students and forty-eight retired teachers from the Nevada Chapter of Retired Teachers answered a questionnaire including: negative, neutral, or positive depictions of seniors in ads; whether or not seniors are portrayed accurately, and the frequency of senior minorities in magazine ads. Results suggest that a majority of the respondents agree that seniors are portrayed inaccurately in magazine ads. These inaccuracies also include an underrepresentation of minority seniors in magazine advertising.
Ads; Advertising; Ageism; Continue; Elderly; Magazine; Reinforce
Mass media; Marketing; Gerontology
University of Nevada, Las Vegas
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Aimetti, Jaymes Antonio, "Advertising and the elderly: Do magazine ads continue to reinforce ageism?" (1999). UNLV Retrospective Theses & Dissertations. 1104.