Award Date

1-1-2000

Degree Type

Thesis

Degree Name

Master of Arts (MA)

First Committee Member

Lawrence Mullen

Number of Pages

98

Abstract

This study constructs a methodology of television program development based on the five canons of classical rhetoric. Ronald Primeau (1979) first introduced the canons to the electronic media. His book uses the canons as a guide to television viewing. He argues that by understanding the television industry, an audience can better enjoy the medium. Expanding from Primeau's work, this study creates a method of program development based on the canons and uses the process to design a synopsis for a new television series.

Keywords

Application; Canons; Classical; Development; Five; Program; Rhetoric; Television

Controlled Subject

Mass media; Rhetoric

File Format

pdf

File Size

2.27 MB

Degree Grantor

University of Nevada, Las Vegas

Language

English

Permissions

If you are the rightful copyright holder of this dissertation or thesis and wish to have the full text removed from Digital Scholarship@UNLV, please submit a request to digitalscholarship@unlv.edu and include clear identification of the work, preferably with URL.


Share

COinS