Master of Arts (MA)
First Committee Member
Number of Pages
This study constructs a methodology of television program development based on the five canons of classical rhetoric. Ronald Primeau (1979) first introduced the canons to the electronic media. His book uses the canons as a guide to television viewing. He argues that by understanding the television industry, an audience can better enjoy the medium. Expanding from Primeau's work, this study creates a method of program development based on the canons and uses the process to design a synopsis for a new television series.
Application; Canons; Classical; Development; Five; Program; Rhetoric; Television
Mass media; Rhetoric
University of Nevada, Las Vegas
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Combs, Jamey Todd, "The canons of television: An application of the five canons of classical rhetoric to television program development" (1999). UNLV Retrospective Theses & Dissertations. 1111.