Award Date


Degree Type


Degree Name

Master of Arts (MA)


Communication Studies

First Committee Member

Paul Traudt

Number of Pages



Radio continues to prosper in hundreds of different formats, with five radios on average in each American home, and over 10,000 radio stations in the United States. The key variables in the study of radio curriculum would seem to include: the specific classes that professionals believe would help students prepare for the radio industry; the theory/practical blend of course work; and the outside internship and professional programs available for students prior to entering the full-time radio job market; The purpose of this study is to gather and assess radio station general managers' perceptions of the ideal radio curriculum. Since general managers in Las Vegas establish the standards required of entry level employees, interviewing a sample of six Las Vegas radio general managers will establish what is expected of college graduates who specialize in radio broadcast studies in a large radio market such as Las Vegas, Nevada, Arbitron rated market 40; General managers interviewed for this study felt that college communication departments were doing an "adequate" job of preparing students or radio and asserted that college was usually unnecessary if employees had the right experience. General managers may not understand the overall goal of higher education, and their lack of understanding academia and the university structure may make them unqualified to evaluate radio broadcasting curricula.


College; Curricula; General Managers; Nevada; Radio; Vegas; Views; Las Vegas

Controlled Subject

Mass media; Journalism; Education, Higher

File Format


File Size

1751.04 KB

Degree Grantor

University of Nevada, Las Vegas




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