Award Date


Degree Type


Degree Name

Master of Science (MS)


Hotel Administration

First Committee Member

John T. Bowen

Number of Pages



Strategic alliances between hotels and restaurants have existed in one form or another for many years. Hotels and restaurant companies will form more strategic alliances in the future as hotel and restaurant operators see strategic alliances as offering attractive benefits. Such a partnership can enhance their competitive edge, improve hotels' revenues and boost their reputation; The purpose of this study was to investigate the implementation of strategic alliances between U.S. casino hotels and restaurants by examining the relationships between the perceived success of strategic alliances and their partner selection, shared control structure and subtle-issues management. An exploratory study was conducted to determine the relationships between strategic alliance factors and alliance success; The data collected in this study supported the relationship between shared control structure and strategic alliance success. However, no relationship between partner selection and strategic alliance success and subtle-issues management and strategic alliance success was found.


Alliance; Alliances; Casino; Factors; Hotels; Relationship; Restaurant; Selected; Strategic; Success; United States

Controlled Subject

Marketing; Management; Recreation

File Format


File Size

3328 KB

Degree Grantor

University of Nevada, Las Vegas




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