Master of Science (MS)
First Committee Member
Number of Pages
This study is exploratory in nature. Data was collected from 201 wedding exhibitors within the United States via mailed self-administered questionnaires. The results of this study are used to create a standard wedding exhibitor profile including basic marketing activities, market positioning, and company demographics. It uncovers current wedding exhibitor return on investment (ROI) practices and identifies market mix positions before and after the show due to impacts these activities have on wedding show ROI.
Defining; Exhibitors; Exposition; Investment; Practices; Return; Wedding
University of Nevada, Las Vegas
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Nalewak, Tracee Lyn, "Defining wedding exhibitors and their wedding exposition return on investment practices" (2002). UNLV Retrospective Theses & Dissertations. 1383.