Award Date

1-1-2003

Degree Type

Thesis

Degree Name

Master of Science (MS)

Department

Hotel Administration

First Committee Member

David Christianson

Number of Pages

72

Abstract

The purpose of this study was to analyze the motivational push and pull factors of Chinese tourists to Las Vegas. A self-completed survey was conducted among Chinese tourists, who traveled to Las Vegas with the service of America Asia Travel Center Inc. The surveyed Chinese tourists rated the motivational items; Factor analysis was applied in this study. The most important motivational push factors were entertainment, knowledge seeking, and variety seeking; and the most important pull factors were hedonism, image and natural conditions, convenience, and cleanliness. The derived push and pull factors were compared to the previous studies. Suggestions for future studies were presented.

Keywords

Las Vegas; Analysis; Chinese Motivational; Motivation; Nevada; Pull; Push; Tourists; Travel; United States; Vegas

Controlled Subject

Recreation; Marketing

File Format

pdf

File Size

1566.72 KB

Degree Grantor

University of Nevada, Las Vegas

Language

English

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