Award Date


Degree Type


Degree Name

Master of Science (MS)

First Committee Member

Zheng Gu

Number of Pages



The tragic events of September 11, 2001 (the 9/11 events) have had a dramatic impact on all aspects of American society. Although all facets of U.S. society have been affected by the September 11 attacks, it is hard to identify an industry that felt those effects more immediately than the hospitality industry. The aftermath of the events of 9/11 has forced the hospitality industry to face a disastrous fact in terms of decreased customer demand. The purpose of this study was to investigate whether the average systematic risk, or beta, of the restaurant industry changed significantly after 9/11. More specifically, this study examined the difference in systematic risk of different types of restaurants, such as fine/casual dining restaurants, family restaurants, and fast food restaurants in the pre-9/11 and post-9/11 period. The findings indicate that the systematic risk has not changed significantly both for the restaurant industry and for each restaurant segment that was examined.


Analysis; Change; Events; Industry; Restaurant; Risk; Systematic

Controlled Subject

Finance; Commerce

File Format


File Size

3.66 MB

Degree Grantor

University of Nevada, Las Vegas




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