Award Date


Degree Type


Degree Name

Master of Arts (MA)


Communication Studies

First Committee Member

David Henry

Number of Pages



Colin Powell faced significant rhetorical challenges when he delivered his keynote address at the 2000 Republican National Convention, including the existing political atmosphere and public sentiment, the political implications of a Republican victory, the influence of technology on campaign rhetoric, and audience attitude toward him. Despite rhetorical identification as a significant part of our national conversation and one of the few convention events receiving significant media coverage, little analysis has been generated on the keynote address. This study attempts to fill a gap and influence future research on a communicative act that has undergone, and may continue to undergo, significant changes. Bitzer's notion of rhetorical situation is the underlying theory guiding this study. Within the context of the 2000 presidential campaign, the constituents of exigence, audience, and constraints are defined. Those key to General Powell's keynote address are identified.


Address; Age; Colin; Compassionate; Conservatism; Cynicism; Keynote; Powell

Controlled Subject

Rhetoric; Political science

File Format


File Size

2385.92 KB

Degree Grantor

University of Nevada, Las Vegas




If you are the rightful copyright holder of this dissertation or thesis and wish to have the full text removed from Digital Scholarship@UNLV, please submit a request to and include clear identification of the work, preferably with URL.


IN COPYRIGHT. For more information about this rights statement, please visit