Master of Arts (MA)
Journalism and Media Studies
First Committee Member
Number of Pages
Media coverage of parliamentary races should be fair and issue-oriented. This study examined the newspaper coverage of the 2002 Kenyan parliamentary elections for the seats in which there were both male and female contestants. The study examined three national newspapers from the day parliament went on recess, signaling beginning of campaigns, to eve of elections. Four hypotheses postulating differences in quantity and quality of coverage for both male and female candidates were tested and support found for all the hypotheses. The findings indicate differences in the media coverage of male and female politicians during election campaigns. Female candidates are likely to be described in terms of their personality traits or attire, than their issue stand. Results also indicate that stories about male candidates are likely to receive front-page placement than those about female candidates.
Analysis; Content; Coverage; Gender; Kenyan; Major; Newspapers; Parity; Political
Mass media; Political science
University of Nevada, Las Vegas
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Bullo, Kulamo C, "Gender parity in political coverage: A content analysis of major Kenyan newspapers" (2004). UNLV Retrospective Theses & Dissertations. 1763.
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