Master of Science (MS)
First Committee Member
Bo J. Bernhard
Number of Pages
Las Vegas area casino hotels have recently begun to vie for the attention and business of Generations X and Y. This is evidenced by the influx of night clubs, lounges, and party-like pool scenes in Strip properties. The purpose of the study is to utilize the Palms Casino Resort's young adult clientele to determine what attributes they find appealing about it. The data garnered through primary empirical research revealed implications for potential marketing initiatives and future research. This project was both quantitative and qualitative in nature.
Assessment; Attitudinal; Behavioral; Casino; Generations; Nevada; Palms; Resort
University of Nevada, Las Vegas
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Mosley, Ch-a, "Attitudinal and behavioral assessments of Generations X and Y at the Palms Casino Resort" (2005). UNLV Retrospective Theses & Dissertations. 1844.